BRANDING
Mom Van
BRANDING
Caution Hot Sauce
BRANDING
Giggle Water
BRANDING & CAMPAIGN
Gratitude by Latitude
ADVERTISING & CONTENT CREATION
One Creator Lab
EDITORIAL & EXPERIENTIAL
Artful Minds
EDITORIAL & BRANDING
Jones Lang LaSalle
One Creator Lab
2024
TYPE:
Advertising, Art Direction, Content Creation.
TOOLS:
Capcut, TikTok.
I gained hands-on experience in content creation, storytelling, shooting and lighting, and research strategy, while also refining my ability to craft video-first campaigns. The mentorship and feedback from industry leaders helped me strengthen my portfolio and further develop my creative abilities. This program was an invaluable opportunity to learn the ins and outs of the industry and apply my passion for creative storytelling in new and
impactful ways.
Spec work for AUDI - developed in collaboration with ONE Creator Lab.Partner: Sasa Etienne
BRIEF: Position Audi EVs as premium, high-performance, and dependable by showcasing how they fit diverse American lifestyles in a 9/16 video series while maintaining Audi's luxury image.
INSIGHT: People crave excitement and reliability, seeking both in relationships and the vehicles they drive.
CONCEPT: ‘Meet The Bachelor’ - The Bachelor Series presents the 2024 Audi e-tron as the ultimate automotive Bachelor. Through a reality-show-inspired format, each episode showcases different e-tron models, highlighting their unique features— from adventure-ready SUVs to sleek sedans—emphasizing their charm and German engineering excellence.
BRIEF: Position Audi EVs as premium, high-performance, and dependable by showcasing how they fit diverse American lifestyles in a 9/16 video series while maintaining Audi's luxury image.
INSIGHT: People crave excitement and reliability, seeking both in relationships and the vehicles they drive.
CONCEPT: ‘Meet The Bachelor’ - The Bachelor Series presents the 2024 Audi e-tron as the ultimate automotive Bachelor. Through a reality-show-inspired format, each episode showcases different e-tron models, highlighting their unique features— from adventure-ready SUVs to sleek sedans—emphasizing their charm and German engineering excellence.
Spec work for MoonPie - developed in collaboration with ONE Creator Lab.Partner: Michael Valentin
BRIEF: Reinvigorate the MoonPie brand and speak to a younger audience Through playful, modern, social-first content and interactive initiatives
INSIGHT: With daylight savings ending, there’s more moonlight to embrace everyone’s unique nighttime rituals.
CONCEPT: “More Moon, More Pie.”– Celebrates the extra hours of moonlit time, positioning MoonPie as the “Hero of the Night.” Through an introductory video and social-first content, we invite fans to share their personal nighttime routines, creating a community-driven narrative that celebrates individuality and the joy of late-night moments with MoonPie.
BRIEF: Reinvigorate the MoonPie brand and speak to a younger audience Through playful, modern, social-first content and interactive initiatives
INSIGHT: With daylight savings ending, there’s more moonlight to embrace everyone’s unique nighttime rituals.
CONCEPT: “More Moon, More Pie.”– Celebrates the extra hours of moonlit time, positioning MoonPie as the “Hero of the Night.” Through an introductory video and social-first content, we invite fans to share their personal nighttime routines, creating a community-driven narrative that celebrates individuality and the joy of late-night moments with MoonPie.
Spec work for Spirit Airlines - developed in collaboration with ONE Creator Lab.Partner: Vantana Art
BRIEF: Prove that Spirit makes travel more fly for everyone
INSIGHT: With daylight savings ending, there’s more moonlight to embrace everyone’s unique nighttime rituals.
CONCEPT: “Should Have Chose Spirit“ – Two friends call each other from their respective flights. One is flying Spirit (with the Go Big option, while the other is on a typical cramped flight. The friend on the Spirit flight enjoys a premium experience, while the other friend deals with common flight discomforts. Each friend claims they’re experiencing "the same" flight, but the visuals reveal a humorous contrast.
BRIEF: Prove that Spirit makes travel more fly for everyone
INSIGHT: With daylight savings ending, there’s more moonlight to embrace everyone’s unique nighttime rituals.
CONCEPT: “Should Have Chose Spirit“ – Two friends call each other from their respective flights. One is flying Spirit (with the Go Big option, while the other is on a typical cramped flight. The friend on the Spirit flight enjoys a premium experience, while the other friend deals with common flight discomforts. Each friend claims they’re experiencing "the same" flight, but the visuals reveal a humorous contrast.
Spec work for Afterpay - developed in collaboration with ONE Creator Lab.Partner: Stephen Ruck
BRIEF: Prove that Spirit makes travel more fly for everyone
INSIGHT: People don’t know all the different things they can purchase using AfterPay. Afterpay taps into "girl math" by offering real, guilt-free financial flexibility.
CONCEPT: “Afterpay Math”– Girl math made easy:
Afterpay = instant financial flexibility for guilt-free purchases
BRIEF: Prove that Spirit makes travel more fly for everyone
INSIGHT: People don’t know all the different things they can purchase using AfterPay. Afterpay taps into "girl math" by offering real, guilt-free financial flexibility.
CONCEPT: “Afterpay Math”– Girl math made easy:
Afterpay = instant financial flexibility for guilt-free purchases
Spec work for Velveeta - developed in collaboration with ONE Creator Lab.Partner: Polina Silkina
BRIEF: To reposition Velveeta as a vibrant lifestyle brand that encourages Gen Z to embrace a life of outrageous pleasure, making Velveeta their go-to indulgence.
INSIGHT: Gen Z have a very diverse music taste, including some guitlty pleasures... Velveeta Playlist is there to uncover Gen Z’s cheesiest, cheesy pleasure songs.
CONCEPT: “Velveeta playlist”– Encourage users to share their "Velveeta Playlist" by filming themselves enjoying Velveeta while a cheesy song plays in the background. This trend celebrates the joy of embracing cheesy music and the pleasure of indulging in Velveeta.
BRIEF: To reposition Velveeta as a vibrant lifestyle brand that encourages Gen Z to embrace a life of outrageous pleasure, making Velveeta their go-to indulgence.
INSIGHT: Gen Z have a very diverse music taste, including some guitlty pleasures... Velveeta Playlist is there to uncover Gen Z’s cheesiest, cheesy pleasure songs.
CONCEPT: “Velveeta playlist”– Encourage users to share their "Velveeta Playlist" by filming themselves enjoying Velveeta while a cheesy song plays in the background. This trend celebrates the joy of embracing cheesy music and the pleasure of indulging in Velveeta.
Spec work for White Claw - developed in collaboration with ONE Creator Lab.Partner: Shawna Fitzpatrick
BRIEF: Get White Claw on TikTok authentically by embracing a low-fi, uncurated style that resonates with the platform, driving viral growth and followers through a "Social Butterfly" content strategy.
INSIGHT: People crave authentic connections and shared experiences, especially in a world where social interactions are increasingly digital and fragmented.
CONCEPT: “The "Claw-nection" Challenge”– A week-long TikTok scavenger hunt that cleverly combines online engagement with real-life connections, using daily clues hidden in trending videos to spell out a brand-aligned phrase, rewarding participation with merch and coupons, and encouraging user-generated content through the #ConnectTheClaw hashtag.
BRIEF: Get White Claw on TikTok authentically by embracing a low-fi, uncurated style that resonates with the platform, driving viral growth and followers through a "Social Butterfly" content strategy.
INSIGHT: People crave authentic connections and shared experiences, especially in a world where social interactions are increasingly digital and fragmented.
CONCEPT: “The "Claw-nection" Challenge”– A week-long TikTok scavenger hunt that cleverly combines online engagement with real-life connections, using daily clues hidden in trending videos to spell out a brand-aligned phrase, rewarding participation with merch and coupons, and encouraging user-generated content through the #ConnectTheClaw hashtag.