DANIELLE SILVER Graphic designer creating impactful visual narratives through strategic branding, typography, art direction, and illustration.            *  *  *  *  *  



BRANDING

Mom Van
BRANDING

Caution Hot Sauce
BRANDING

Giggle Water
BRANDING & CAMPAIGN

Gratitude by Latitude

  
ADVERTISING & CONTENT CREATION

One Creator Lab

      
EDITORIAL & EXPERIENTIAL

Artful Minds
EDITORIAL & BRANDING

Jones Lang LaSalle




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Gratitude by Latitude


2024

TYPE:
Branding/Visual Identity
Art Direction
Campaign

TOOLS:
Photoshop, Illustrator, InDesign.

TEAM (PR/Strategy):
Maddie Gilbertson, Madison Krois, Sophia Rahn.
As the design intern at Latitude agency, I contributed to the "Gratitude by Latitude" campaign, celebrating the company’s 15th anniversary while supporting arts education in Minneapolis. This multifaceted initiative aimed to foster generosity and creativity in the community through limited-edition apparel, customizable badges, and influencer outreach.

The campaign launched at Mpls.St.Paul Magazine’s Fashionopolis, emphasizing the importance of gratitude in enhancing local arts programs. By donating 50% of profits from the Daydreamer apparel to Minneapolis Public Schools, we aimed to strengthen the future of our creative community.

My role involved collaborating with the team to develop the visual identity and design elements, showcasing Latitude's commitment to social responsibility and community engagement.

https://www.lat.co/gratitude 



LOOK/FEEL






Apparel Design





CONCEPT MOODBOARD








DESIGN MOODBOARD






DESIGN DRAFTS 





NOTES FROM FEEDBACK & FINAL DESIGNS TO MOVE FORWARD WITH/REVISE





FINAL ASSETS & EXECUTION






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